Vemma "Power of Y" Convention
Web Director, Vemma Nutrition Company
Art Direction, Video Direction & Project Management: Web Design, Graphic Design, Email Communication, Social Media, Video Production

NEXT Launch Campaign
Web Director, Vemma Nutrition Company
Art Direction & Project Management: Web Design, Email Communication, Social Media, Video Production

Vemma NEXT is a nutritional supplement for kids with a unique concept that donates a bottle to a child in need for every bottle purchased. We developed a teaser campaign that was geared towards educating and introduciing the concept of Children's Nutrition to our current distributors. This consisted of three waves of communication, spearheaded by email, banner ads, social media and video blogs that directed the user to the prelaunch website, www.vemma.com/next.

NEXT was successfully launch on September 1, 2009 along with a new checkout process that reinforced their purchase by thanking our users for purchasing Vemma NEXT and contributing to the 'NEXT helping NOW' campaign.

We also developed a holiday campaign called 'Give the Gift of Nutrition' that asked people to share our story and video with others using Twitter, Facebook, Email or word of mouth. Our first NEXT giveaway was at Farther Joe's Village in San Diego california in which Vemma and the Founder donated Vemma NEXT to homeless children. We captured photos and video in order to document our first NEXT donation to be used for email communications and a video that explained the NEXT concept. This video was aunched at Vemma's annual convention where a check of $35,000 was presented to the Children's Miracle Network.

Verve Insanely Healthy Energy
Web Director, Vemma Nutrition Company
Art Direction & Project Management: Web Design, Email Communication, Social Media, Video Production